![]() Data was then analyzed and presented using descriptive statistics including frequency tables, and percentages. The researcher used a stratified sampling technique then followed by a simple random sampling to come up with the sample size. ![]() The researcher used questionnaires to collect data from a sample size of 40 respondents out of targeted population of 80 respondents. The study adopted a case study as a research design. The study was limited to Equity Bank Eldoret branch only. The objectives of the study was to determine the most preferred communication means used at equity bank, to determine the importance of communication at equity bank, to find out factors affecting communication channels at equity bank and to determine challenges faced by equity bank in facilitating efficient communication mode. The study was based on the role of communication in enhancing organizational growth. ![]()
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